Sora: OpenAI video generator brings AI videos to Europe

OpenAI has Sora presented a new AI tool that generates short, realistic-looking videos from simple text entries. The technology impresses with its quality — at the same time, it raises ethical and social issues. In Europe, access to the test version is currently causing discussion, as interest in AI-generated moving images is also growing here.

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Sora AI: This is how OpenAI's AI video generator works

Sora is a text-to-video model that responds to natural language inputs. Users enter a prompt — for example, “a stroll through snowy New York in the style of a 1990s movie” — and Sora then generates a corresponding video. The technology is based on multimodal AI models that can understand and reconstruct not only images, but also movements, perspectives and scene transitions.

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What Sora can — and can't

The sample videos that OpenAI has made public show impressive results. Scenes with smooth camera movements, light patterns, shadows and realistic interactions between objects are already possible. Particularly impressive: Some videos look like real film recordings — with visual details that no other publicly available text-to-video model has been able to produce so far.

But there are still clear limits:

• Movements are sometimes unstable or inconsistent
• Objects in the image can “blur” or react illogically
• Faces and hands are difficult to generate correctly
• In longer sequences, there are often visual breaks
• There is currently no option to edit individual elements

The version currently published is limited to demonstrations. OpenAI has not yet released Sora to the general public. Access is currently restricted to selected research partners and creative professionals only.

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AI-generated videos: Between fascination and responsibility

There is great enthusiasm for technology — as are the concerns. Because with Sora, it is possible to create videos within a very short period of time that look like real recordings at first glance. This entails risks:

• Deepfakes or manipulated content are harder to detect
• Missing sources make traceability difficult
• False information can spread more quickly via visual channels
• Questions about the copyright of training data remain unresolved

OpenAI wants to respond to every generated video with a “digital watermark” — a machine-readable clue that it is AI-generated content. In addition, algorithms for recognizing such content should be made publicly available.

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What opportunities Sora offers for media, advertising and education

Despite the concerns, the potential is enormous — especially in content production:

• Visualize creative concepts, without camera crew or filming
• marketing clips, mood videos, or animations Create quickly and cheaply
• Educational videos or explanatory films visually upgrade and make it more emotional
• Quick prototypes create for movie or game development
• Low-threshold access about high-quality moving images for smaller companies

Sora can become a strategic tool, especially for advertising agencies, media companies and educational platforms — provided that it is used responsibly and in accordance with legal requirements.

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FAQ: Common questions about Sora on ChatGPT

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What is Sora AI?

Sora is a text-to-video tool from OpenAI. It generates videos based on text inputs and uses advanced AI models.

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How realistic are Sora's videos?

Some of the videos look like real film recordings — including lighting, camera movement and physical details. However, errors in movements or objects are still visible.

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What are the risks of using it?

Misinformation, deepfakes, copyright issues and a lack of transparency are among the key risks. OpenAI is working on security mechanisms.

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Conclusion: Sora is at the beginning — and is already changing a lot

Sora shows where AI development is heading: from static images to vivid, emotional videos. The quality is impressive, even though the system is not yet flawless. The decisive factor will be how open, secure and transparent the technology is developed.

The KI Company helps organizations use new AI technologies such as Sora sensibly and strategically — whether in media production, marketing or digital communication. We would be happy to advise you on how you can use these developments responsibly for yourself.