AI in marketing: Create viral short videos automatically

How can companies without video editing experience create high-quality content for social media? AI tools such as Opus.clip Automatically cut eye-catching short videos from long videos for platforms such as TikTok.

Summary:

With AI tools, viral short videos can be automatically generated from long videos, without video editing knowledge. Tools like Opus.clip recognize the best content, shorten the material, add subtitles and appropriate B-Rolls, and provide professional results with optional voiceovers. This saves companies time and produces social media content that is specifically designed for virality.

Initial situation:

The demand for short videos for social media has risen sharply in recent years as platforms such as TikTok, Instagram Reels, and YouTube Shorts attract more and more users. Companies know how important such clips are for brand recognition. But without professional know-how, manually editing and finding the best scenes from long videos is time-consuming and expensive. AI-based tools help by automatically extracting the most important information from a long video and tailoring it perfectly to the respective platforms.

According to a study by HubSpot, 72% of marketing professionals say that short videos achieve the highest engagement rate among all content formats. (Source: HubSpot Marketing Report)

How does AI help with the automated creation of viral short videos?

AI-powered tools such as Opus.clip or Runway offer comprehensive options for content creation:

• Automatic video editing: AI automatically recognizes the most relevant parts of a long video and shortens them to a short, eye-catching format.
• Automatic subtitles: Subtitles are added to improve comprehension, particularly for social media audiences.
• Integration of B-rolls and voiceovers: AI adds tailor-made cut-cuts and language overlays to make the content even more appealing.
• Platform optimization: The clips are adapted directly to the requirements and formats of the respective platforms (e.g. portrait format for TikTok).

Next steps to implement AI-generated short videos:

1. Develop a content strategy: Decide which content is suitable for viral short videos.
2. Select suitable AI tools: Use specialized AI programs that automatically shorten and refine videos.
3. Regular optimization: Monitor the performance of your short videos and adjust the tool's selection criteria and settings for the best results.

Conclusion:

AI tools are revolutionizing short video creation and enabling companies to produce appealing and viral content with ease. These tools take on complex steps such as shortening, undercutting, and dubbing clips, so that the focus can be on creative content planning. If you too want to optimize your video content and go viral, we would be happy to advise you on the appropriate AI solutions.

Are you interested in the possibilities of generative AI in your company? Contact us for a free initial consultation and find out how you too can integrate artificial intelligence into your processes.