AI in marketing: presentation creation at the push of a button

Artificial intelligence in marketing: automatic creation of presentations

How Can artificial intelligence optimize presentations thematically and visually? Did you know that AI can already automatically transform topics and content into appealing presentations?

‍

Summary:

AI-powered tools significantly simplify presentation creation by turning topics and content directly into appealing slides. Microsoft Copilot offers initial approaches to automatic creation in PowerPoint, while tools like Gamma already offer more comprehensive visual enhancements and layouts. Companies can use it to efficiently and without design skills to create presentations that present content in an understandable and visually appealing way.

‍

Initial situation:

In companies, creating presentations is often time-consuming, as both content and design must be coordinated and created manually. Creating appealing presentations can be a challenge, especially for employees without graphic skills. Traditional presentation tools like PowerPoint offer support but require lots of manual adjustments. AI-based tools relieve this effort by instantly creating presentations based on predefined topics or content.

According to a survey by Prezi, 70% of executives surveyed believe that well-designed presentations significantly increase the chances of success in meetings. (Source: Prezi State of Presentation Survey)

How can AI optimize presentation creation?

AI-based presentation tools offer concrete advantages for visual and content creation:

• Automated content and structuring: The AI analyses topics and, on this basis, creates a content structure that is tailored to the target group.
• Graphical optimization: Tools like Gamma offer visually appealing layouts and automatically design content with appropriate colors, graphics, and charts.
• Individual adjustments: The AI can further refine and optimize the presentation at the user's request by adjusting the tone or style.
• Direct export options: Many AI presentation tools offer options to export the finished presentation directly to PowerPoint or PDF format.

‍

Next steps to implement AI in presentation creation:

1. Tool selection: Decide which AI tool is best for your presentation needs, such as Microsoft Copilot or Gamma.
2. Prepare topics and content: Provide the most important content or topics that AI can automatically structure.
3. Collect and adapt feedback: Review the presentations generated and provide feedback to improve AI results over time.

Most of these tools have their limits, particularly when it comes to visual fine-tuning and design—development is just beginning here.

‍

Conclusion:

AI-powered tools such as Gamma and Microsoft Copilot can greatly simplify and speed up the presentation creation process. Companies benefit from rapid implementation and visual optimization, which takes place in just a few minutes thanks to AI. Although the technology will continue to develop, these tools already provide a solid basis for efficient presentation creation. Are you interested in how you can improve your presentations with AI? We are available for a non-binding consultation.