Artificial intelligence video creation: How AI is revolutionizing video marketing

Videos are now the most popular format in digital marketing. They help to convey complex information in a clear way and increase reach on social media enormously. But creating high-quality videos can be complex and expensive — unless you rely on artificial intelligence (AI). With AI-based video generators, you can now create professional videos in a short time without the need for extensive technical knowledge. In this article, we'll show you how to use AI to create videos and which tools are best for doing so.

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How does video creation work with artificial intelligence?

AI-powered video generators use advanced algorithms to automatically create videos from various sources. The technology is based on machine learning, which is trained to analyze image and video material and compile clips relevant to content. The process is usually as follows:

1. Content input: You enter the desired text, images, videos, or a URL that defines the content of the video.
2. AI analysis and video creation: The AI analyses the content, creates a script based on it and selects suitable video clips, images and music. Some tools also offer text-to-video features, which create a video based on written text.
3. Customization: You can customize the generated design by adding or swapping text, graphics, music, or effects.
4. Exporting: Once finalized, you can export the video in various formats and resolutions and use it for social media, websites, or presentations.

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The benefits of AI in video creation

The use of artificial intelligence to create videos offers numerous advantages that are of interest to both companies and individuals. Here is an overview of the biggest benefits:

• Time efficiency: AI tools significantly shorten the creation process. While it often takes several days or even weeks to produce a traditional video, an AI can deliver a finished video in just a few minutes.
• Cost efficiency: Professional video production is expensive. With AI, even small companies, start-ups and individuals can create videos without having to pay high costs for a film crew or expensive software.
• Ease of use: Most AI video generators are easy to use and require no previous video editing or image editing experience.
• Automatic adjustment for various platforms: Many tools offer the option of creating videos in different formats and sizes, which are specifically optimized for platforms such as Instagram, YouTube or Facebook.
• scalability: Companies that need content on a regular basis benefit from fast and efficient video creation. Regular video content is crucial for success, especially in social media marketing.

The best AI video generators at a glance

There are now a variety of AI video generators on the market that allow you to create professional videos in just a few steps. Here are some of the best tools:

• Lumen5: A popular tool that is particularly suitable for creating social media videos. Lumen5 uses machine learning to automatically create engaging videos from text. The user simply enters an article or text, and the AI searches for suitable video clips, images, and music.
• Pictory: Pictory offers a text-to-video feature where you type in a script and the tool automatically creates a video. Particularly useful for marketers who want to turn blog posts into engaging videos.
• Synthesis: Synthesia makes it possible to create AI-powered explanatory videos with avatars. You simply enter a text and a digital avatar repeats it in the video. This is particularly useful for training videos or e-learning content.
• In Video: A versatile AI video generator that is good for creating marketing videos, social media clips, or product presentations. With a variety of templates and ease of use, InVideo is ideal for beginners.
• Animoto: Animoto provides simple video content creation tools that are specifically optimized for social media and marketing purposes. The intuitive user interface allows users to create engaging videos within minutes.

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Applications for AI-powered videos

AI-based video generators are suitable for numerous applications in various areas. Here are a few examples of how these tools can be used:

1. Social media marketing: Companies can quickly and easily create videos for platforms such as Instagram, TikTok, Facebook, or YouTube. Whether short commercials, tutorials or product presentations — AI generators offer the flexibility to optimize content for different target groups and platforms.
2. Explanatory videos: E-learning platforms and companies that want to convey complex content can use AI video tools to create easy-to-understand and appealing explanatory videos.
3. Presentations and Pitches: Instead of using PowerPoint slides, you can create professional videos that enhance a presentation and provide visual storytelling.
4. Automated content creation: For news agencies, bloggers, or marketers who regularly need to publish new content, AI video generators are an effective means of fast and repeatable content production.

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Tips for making videos with AI

To help you utilize the full potential of AI video generators, here are a few helpful tips:

• Pay attention to the right input: The better you specify the text or content, the more relevant and appropriate the AI's suggested clips and images will be. If possible, use clearly structured content or scripts.
• Use high-quality resources: Even though AI creates a lot of things automatically, it makes sense to pay attention to quality when choosing graphics, video clips, and music. Many tools offer libraries with professional resources.
• Try different formats: Depending on the platform, various video formats and lengths are required. Try out different formats to find out which suits your target group best.
• Focus on visual storytelling: Even AI can only create truly appealing videos if you have a clear story in mind. Think about what message you want to convey and what the visual implementation should look like.

FAQ: Create videos with AI

‍How much does it cost to make a video with AI?‍

The costs vary depending on the tool. Some AI video generators offer free basic versions, while professional features often require subscriptions or one-time payments.

What kind of videos can I create with AI?‍

With AI video generators, you can create a variety of videos, including explainer videos, marketing clips, product launches, and even personalized videos with avatars.

Do I need any special previous knowledge to use AI tools?‍

No, most AI video generators are very easy to use and don't require any special video editing or graphic design skills.

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Conclusion on video creation with artificial intelligence

Creating videos with artificial intelligence is an impressive innovation that is revolutionizing the video market. With the help of AI, companies and individuals can create professional and appealing videos in no time — without expensive equipment or extensive expertise. Whether for social media, explanatory videos or marketing campaigns — AI video generators are versatile and time-saving. If you're interested in using this technology or need help choosing the right tool, the KI Company is happy to help. Contact us for more information and individual advice!